Why we exist

Before Shira Parnes founded VETAL, she worked as an account executive at an energy broker.

While working there and learning a bit about the business, Shira started to have questions.
Is this really going to save them money?
What implications does all this fine print in the contract have?
How is it always the right time to sign?
Is a market based rate ever better?

In asking these questions, she discovered that the solution of ‘protecting against market volatility, by fixing your costs’ was often costing their clients in the long-run!

Shira knew this was a disservice to her clients, and set out to find a better way.

With extensive research, she found that there actually are answers, and she started the VETAL group where we use her approach to help people with their energy.

We believe in empowering you to make an informed decision so that you get the results you want.


How we're different

We understand and consider all the variables to engineer a strategy that's designed for the complexity of the market.

In other words, our strategy will help you get the best out of the market, regardless of what the market does, giving you the best chance of keeping your costs as low as possible.

The best opportunities for you to save more are often hidden in the details, and can only be found by asking the right questions, gathering the right information, and understanding your business, your current conditions, and your future plans.

As your outsourced energy department, our interest is in setting you up for success in the market. What that means is that you have an extension of your team with industry knowledge and expertise who sits on your side of the table, and gets creative for you.

We look at all the variables and ask the right questions so we can uncover the best opportunities, to maximize your savings and protection, for both the short and long-term.

You can also read our 10 reasons why to see more. 


What can we do for you?

You can read our 7 questions to ask a broker or consultant report that we created, which is a brief and easy to understand guide to help you be a more informed consumer, whether you choose to work with us or someone else.

You can then reach out to us to book a free consultation so we can spend a few minutes with you to determine if we can help you. Unlike most free consultations, ours is not some cleverly disguised sales pitch. We're not going to try to convince you of anything. We'd rather spend the time learning about your business and seeing if we can help you.